Why is tanzanite so popular amongst tourists?

With brilliant hues of inky blue, violet and purple, a tanzanite stone is a worthy rival to the blue sapphire when it comes to azure beauty. Tanzanite is extraordinarily rare, a thousand times rarer than diamonds. Its formation in a very small area of the foothills of Mount Kilimanjaro in northern Tanzania is regarded as a unique geological phenomenon, and experts say that the chances of finding this blue-violet form of zoisite anywhere else on the planet are one in a million.

Tanzanite was discovered in 1967, and named after its country of exclusive origin, Tanzania, a year later. In the world of gems, it’s the latest addition but it has quickly become sought after, especially by tourists who want a tanzanite experience as part of their African travels. “In recent years, Cape Town tour guides and operators have become increasingly aware of their clients’ interest in tanzanite stones and tanzanite jewellery,” says Yair Shimansky, the creator of the iconic Shimanksy jewellery brand. “There’s no doubt that the irresistible combination of beauty and rarity ignites an enduring, worldwide interest in tanzanite.”


Why is tanzanite so popular amongst tourists?

Tanzanite is often described as a ‘one-generation gem’ because it is likely that its discovery and its extinction will occur within the life-span of its first-time owner generation. The tanzanite mining site is just about 4 kilometres long. With so little chance of finding tanzanite anywhere else, there is currently excellent investment potential in tanzanite stones and jewellery. While still widely affordable at this time, every year, tanzanite increases in value. Industry experts predict that as the sole mining area becomes more and more depleted, prices will accordingly escalate more and more rapidly. The likely extinction of tanzanite in the next couple of decades will catapult the gem into the highest value stakes. Shimansky points out that: “The time is sure to come when there will be no more first-time owners; and tanzanite rings, necklaces and bracelets will become even more precious family heirlooms to pass down to future generations. If you love the deep-blue fires of this incredible African gem, it makes good sense now to become a part of tanzanite’s special ‘one generation’.”


Why is tanzanite so popular amongst tourists?

Not every jeweller can work successfully with tanzanite. It requires high levels of expertise and experience to cut and polish the tanzanite stones and awaken their true brilliance. It takes even higher levels of skills and artistry to design and create tanzanite jewellery pieces that will stand the test of time. The reason for this is that on the Moh’s Scale of Hardness, tanzanite is relatively soft with a hardness of only 6.5 to 7. This is much softer than a diamond, which has a hardness of 10; as well as more vulnerable than a sapphire or ruby, which have a hardness of 9. Shimansky explains that their experienced cutters take great care in planning each and every stone’s cut and polish. “Tanzanite has incredible potential, and to maximise its beauty and reveal its brilliance, a stone must be thoroughly examined before deciding on the cut that will best suit it.” At the Shimanksy state-of-the art jewellery workshops, latest technology and controlled conditions are set out to cater for Africa’s unique and beautiful gem. Shimansky jewellery designers and creators bring their years of experience and world-class expertise to each signature piece of tanzanite jewellery. “With such a limited, dwindling source of tanzanite stones, every gem counts; and our jewellers are dedicated to creating a beloved icon in each piece of tanzanite jewellery,” says Shimansky.


Why is tanzanite so popular amongst tourists?

Cape Town’s tour guides and operators have a vested interest in ensuring that tourists who are interestd in a tanzanite experience encounter the best the Mother City has to offer. The Shimansky brand focuses on integrity and quality throughout the value chain. Only finest quality tanzanite, responsibly sourced directly from the mines in Tanzania, is used in the creation of the Shimansky Queen of Ayanda Tanzanite Collection. Each stone is certified according to the International Tanzanite Grading Standard. Shimansky’s exquisite array of tanzanite rings, earrings, pendants, bracelets and necklaces features classic, yet contemporary designs and settings that sometimes also include world-famous Shimansky diamonds. At Shimansky’s showrooms at the V&A Waterfront, The Clock Tower and The Rockwell Hotel in Greenpoint, your guests can also select a perfect loose tanzanite stone and co-create a precious tanzanite creation with a master Shimansky jeweller, which will be delivered to them within 48 hours.

To book Cape Town’s ultimate tanzanite experience at a Shimansky showroom, email: tours@shimansky.com or telephone: 021 421 2788

We also welcome you to book a site visit at any of our Diamond & Tanzanite Destinations to see first-hand what your visitors can expect when visiting Shimansky.